ISBA Webinar

LinkedIn Strategies that Will Grow Your Business Appraisal Practice

Being chosen to be the professional to appraise a business depends on your ability to establish a trust relationship with your prospective client. You can accelerate that process by the way you present yourself on LinkedIn, then proceed to reinforce your credibility and expertise with each interaction. This webinar will show you how.

You will benefit from this webinar by learning:

  1. How to be found: the two factors that control where you show up on someone else’s LinkedIn keyword search and how to optimize both factors
  2. How to build your “know, like and trust” factor through visual and written aspects of your LinkedIn profile
  3. Effective strategies for communicating your expertise
  4. Specific strategies you can use to keep yourself “top of mind” with your clients and ideal prospects
  5. How to use LinkedIn as a warm communication tool to maintain and enhance your relationship with your clients and prospects

If you are logged into your LinkedIn account during the webinar, you will have the opportunity to:

  1. Change specific LinkedIn settings that are probably harming your personal brand
  2. Customize your LinkedIn URL so it is memorable, and can be used on your email signature, business cards, and other marketing collateral
  3. Learn about a free online tool that will find and deliver to you on-brand articles you can curate and share to reinforce others’ understanding of your knowledge and expertise
  4. Experiment with the LinkedIn search function to see that both how you formulate your search and the extent of your connections affects the search results.

Webinar Details

  • When: Thu, May 24, 2018
  • Time: 1 PM EST
  • Duration: 60 mins

Choose Product:

Best Seller

The registration for this webinar also includes a copy of the Amazon Bestseller “LinkedIn for the Savvy Executive” written by Carol Kaemmerer. The step by step instructions included in this “easy to read” book are well worth the investment.

The Guaranteed Take-Aways Are:

  • LinkedIn is not just for job seekers. A LinkedIn profile is essential for anyone wanting to grow their professional reputation, activities, opportunities, and influence.
  • But, a poorly made LinkedIn profile does not serve you well – others seeking your type of expertise may not find you, and those who do find you may not be encouraged to engage with you.
  • Also, if you aren’t using LinkedIn wisely, you may be ‘shooting yourself in the foot’ by advertising your competition, disclosing your list of connections, or otherwise inadvertently broadcasting messages that make you appear out of control of your professional life.
  • This webinar will show you how to fix these mistakes, and how you can powerfully communicate your expertise, integrity and trustworthiness through your LinkedIn profile and how you communicate with others through LinkedIn.

Who should attend?

  • Business Appraisers
  • Business Brokers
  • Business Attorneys
  • Accountants

Speaker Profile

Carol J. Kaemmerer

Carol J. Kaemmerer is a popular speaker, coach and corporate trainer. She helps businesses and executives leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences and cultivate reputations as thought leaders. She is author of the book LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power. Carol believes that your personal brand – well articulated on LinkedIn – is your best protection against business factors beyond your control. She is a member of the National Speakers Association. Specializing in strategies for using LinkedIn as a personal branding and business development tool, Carol has helped brand-name leaders and C-suite executives use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Businesses engage Carol to polish their brand and expand their footprint on LinkedIn, to teach employees at all levels about LinkedIn and online visibility, and to provide one-on-one coaching and profile development for their top executives.

International Society of Business Appraisers is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

Contact Us
Phone: 866 632 2467
Fax: 866 992 8669

CPE International Society of Business Appraisers is registered with the National Association of State Boards of Accountancy(NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have find authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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