ISBA Webinar

How to Turn the Practice You Have Into the Practice You Want!

Watch Rod Burkert's Video Intro to the session HERE

Generally, BVFLS practitioners have one of three problems.

#1 They say they are busy - and they really, truly are … because they are doing 1:1 client work and it feels like they are working all the time. (No TIME!) #2 They say they are busy - and they really, truly are … because they are competing on price and it feels like they are working all the time. (No TIME or MONEY!) #3 They say they are busy - but they are really, truly not … because they are having trouble getting the work and you don’t want their friends to know. (no MONEY or FREEDOM!)

Repeated BVFLS practitioner surveys state the above scenarios are true. How did we get here? We are supposed be intelligent, sophisticated, experienced, nuanced business appraisers and advisors. How have our practices let us down? Why have we allowed our practices to let us down! And most importantly, how do we fix it?

Through the lens of a new model, The Four Pillars of BVFLS Practice DevelopmentTM, this webinar will show you what creates the gap between the practice you have and the practice you want (Authority) and the four pillars that will close that gap (Positioning – who do you serve, Messaging – what makes you different, Marketing – where do you show up, Business Model – how do you generate revenue).

If we want our practices to work harder for us … if we want the time, money, and freedom we thought we would get from our practices … we need to start by paying as much attention to them as we do the client businesses we value! 


Program Level

The program is Basic because everyone can do it, it’s Intermediate in the sense that it will likely move attendees out of their comfort zone, and it’s Advanced from the perspective of taking calculated risks that will produce results.

120 Minutes - 2 hours CPE Credit


Webinar Details

  • When: Tue, Sep 18, 2018
  • Time: 1:00 PM EST
  • Duration: 120 mins

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The Guaranteed Take-Aways Are:

  • How buyers of professional services find, evaluate, and select BVFLS experts
  • The value of Authority, how to create it, and how to grow it
  • How to use The Four Pillars of BVFLS Practice DevelopmentTM to attract/serve their ideal clients
  • The BVFLS service buying process and which steps practitioners and prospects control

Who should attend?

  • Entrepreneurially minded BVFLS professionals feeling “stuck” in their current practice and looking for specific strategies that will elevate their practice and personal success. Because if you strip away the hoopla – finding the work, pricing the work, doing the work – we all want our practices to provide the time, money, and freedom we need to create the experiences that matter most to us.

Speaker Profile

Rod Burkert, CPA, ABV, CVA, CVB

Rod is a Business Valuation Expert and a Practice Development Coach. He is the founder of Burkert Valuation Advisors, where he has been practicing solo since July 2000. His traditional practice assists individuals, businesses, and attorneys determine or resolve questions of value. He also coaches overwhelmed BVFLS professionals to find more "margin" in their practices and their lives so that they can create the experiences that matter most to them. And by leveraging social media and his professional network, Rod has built a mobile consulting practice that allows him to travel full-time throughout the United States and Canada in an RV with his wife and their two dogs. He was named a “Pioneer of the Profession,” as part of the National Association of Certified Valuators and Analysts’ Industry Titans awards at their June 2016 Annual Conference.

International Society of Business Appraisers is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

Contact Us

Dhall@intlbca.com
Phone: 866 632 2467
Fax: 866 992 8669

CPE International Society of Business Appraisers is registered with the National Association of State Boards of Accountancy(NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have find authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org

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